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PlayMe is a totally new entertainment and musical concept suited for theater stage or concert hall with adjoining virtual audition and real-life talent hunt, a web-based community, a record release as well as a an entertainment game offered in the internet. All of these sub-projects are an integral part of a completely new kind of pop musical.

The world opening night of the original musical production took place at the renown Swedish Theater (Svenska Teatern) in Helsinki on September 9, 2009 and has also been performed in Germany(2012 - 2013 and in China(2013 - 2014).

What is PlayMe?

What is Fighting Star?

Fighting star is a new musical about the ability to live and being true to yourself.

In the stage production a total of six roles will be occupied by young talents. The goal of the talent hunt is to discover and train young, 

unknown talents in different countries ­ along with creating new stars for the musical scene. The remaining roles in the musical will be occupied 

by professional actors and artist. The original production is based upon a cast of 17 roles.

The world opening night of the original musical production took place att Wasa Teater in Vasa on September 28th, 2013. ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ 

What is the Concept like?

PlayMe is nothing less than an unusually multifaceted concept that includes the following elements:


• A virtual talent hunt (an audition of a kind) in the internet which is the main platform for a public web vote and a jury, both of which will decide upon the candidates who will be accepted to the semifinal rounds. Live semifinal competitions will be organized in several cities.


• A completely new music theater production and the entailing opening night at Helsinki’s Swedish Theater (Svenska Teatern) in the fall of 2009.


• A soundtrack containing all the music of the performance. Release of singles of the very best tunes (by Sony Music Entertainment).


• A web community of its own and a new entertainment (computer) game.


The Story?


PlayMe deals with young people - individuals who lead their lives somewhat blinded by the spotlights and the celebrity culture, as well as the eternal power in the background that is controlling and setting the trends following its whims. However, this story finally forces the main characters to stop by and take a closer look at their lives with other attributes – such as love and true friendship.


A new insight about life is discovered: an idea of truer life that is, after all, based on totally other things than artificial glitter and celebrity cult. The bottom line is that it is always the individual, oneself, who decides what is chosen and what are the actions taken and if one can even engage others to work towards the same goal the whole undertaking becomes so much easier.


PlayMe deals with dreams, ambitions, love and betrayal along with the importance of seeing one’s own value and taking the ultimate responsibility for the choices one takes. PlayMe also deals with contrasts – views concerning the substance of life and the life ideal of our time, an ideal that has a tendency of placing the individual either "in" or "out."

What is the Concept like?

Fighting Star is a musical journey filled with energy and powerful physical performances. 

The diverse music is enhanced by the strong melodies of the various songs written for the musical. 

The small cast and the clever solutions of the stage set up makes the musical adaptable for different stages.

The Story?

Fighting Star is the story about the father and the daughter, a musical drama about acceptance and understanding, about reaching 

insight and daring to trust your instincts and willpower. Ziggy is the girl with the willpower, a boxer going her own way. 

She experiences that boxing is so much more than the tough physical meetings. Martin is the politician who wants to stay on top of his 

career whatever it takes. He lives in a bubble where power, money, dignity and praise steers his self­absorption.


“Fighting Star shows how cool musical can be.” ­ 


“Fighting Star is an entertainment package that has it all””

­ CA News, winter 2014 


“ Vounerable Ziggy feels authentic right through.” Hufvudstadsbladet 2.10.2013


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